The media sells us a multitude of different things, some of which cost us money, others of which cost us more important things like self-esteem. The media sells values, images, and concepts about love, sex, romance, success and possibly the most destructive, normalcy. The media our society has created attempts to fit womanhood into a tiny box that can be tied up with a pretty pink bow. The problem is the message they are selling is full of contradictions. Women are to be innocent and sexy, virginal and experienced, opinionated and submissive. And as Jean Kilbourne says, "As all American women over the age of 5 have come to find out, this is tricky." All throughout video games, advertisements, movies, and television, women are shown caught in the middle of the "good girl/bad girl" fantasy.
The interesting thing about this message is that it is nothing new. Women have had to deal with this contradiction throughout history. What has come to be known as the binary ideology concerning women gained momentum during the Middle Ages when women were taught that they were carrying the legacy of both Eve, the "seductive temptress" responsible for the unrighteousness of man, and the Virgin Mary, who has "redeemed" women and all mankind through the virgin birth of Jesus. Both of these women were used to stereotype all women of medieval times. Women as early as the 8th century were completely confused as to who they were and who they were supposed to be.
Another major problem with this image, is that most modern women do not realize they have been contained within this contradiction because it has become so ingrained into our society. Realizing this fact makes the increasing rate of depression among women in America slightly more understandable. The feminine personality traits desired by our society are the same as those listed by doctors as symptoms of the major personality disorders.
This is the very condensed version of the research I have been doing. Here are something to think about concerning the topic.
How does this contradictory view of women affect both men and women in today's culture?
Is it possible that this theory of women has helped to increase the American divorce rate?
What could be done to rework these views on women into a healthier standard?
Who does the change need to start with? Women? Men? Media?
Thank you so much for taking the time to read this. Hopefully it has been enlightening. If you wish to know more email me at mpfeifer@milligan.edu and I can provide more information.